Problems and solutions in the market of automobile parts
1. The pressure of production cost control is large. The development environment of parts in China is facing the cost pressure of upstream and downstream, the pressure of cost control of parts is especially still very big, and the profit space is becoming narrower and narrower.
2. The export structure is "three low and one high". China's auto parts export structure is unreasonable, and relies on material-intensive, labor-intensive products export, which manifested as "three low one high", that is, low added value, low science and technology content, low price, high energy consumption products. The export efficiency is poor, competitiveness is not strong, and their own battles, so vicious competition is serious. The impact of the continuous appreciation of the RMB on the export of auto parts is also increasing day by day.
In this case, domestic spare parts enterprises can rely on emerging markets with great potential and low cost. While implementing the globalization strategy, multinational corporations actively promote localization strategy, that is, to use local resources to produce models and parts products suitable for local consumers' needs, and to provide marketing and financial services to form localization competitiveness in order to achieve the goal of being close to local customers and markets.
At the same time, to cooperate more closely with other enterprises, some domestic auto parts enterprises should seriously examine themselves from the perspective of development strategy, seize the opportunity of strategic development, and take the initiative to form a cooperative partnership with the whole car enterprise. As the whole car enterprise, we should change their own business philosophy and actively adjust the relationship with the parts and components enterprises. Therefore, to participate in more spare parts exhibition, in order to better communicate with other enterprises, only by forming a joint force can we improve the competitiveness of the market.